News

Luna Rossa Prada Pirelli eyewear: lightness and strength in perfect harmony

Another chapter of the Prada Linea Rossa Eyewear campaign features the New Generation sailors of the Luna Rossa Prada Pirelli team

 

Designing a boat born to “fly” means paying attention to every detail, removing the superfluous in favor of lightness, without compromising the boat’s performance and reliability. It is essential for the boat to be light in order to be fast. Every extra gram shaved off in the boatyard means gaining centimeters on the race course, with the aim of crossing the finish line before your opponent.

Behind the scene | Meet Matteo Celon


The Luna Rossa Prada Pirelli team’s eyewear also reflects these requirements: lightness and strength. Once again the new generation sailors, featured in the Prada Linea Rossa Eyewear campaign, represent ambassadors for the fundamental concepts in the building of a “flying” boat.