LUNA ROSSA APPOINTED AMBASSADOR OF SPORTS DIPLOMACY
The announcement was made during the third edition of Italian Sports Day in the World
The Luna Rossa team – together with other Italian sporting champions – has been appointed Ambassador of Sports Diplomacy as part of the third edition of Italian Sports Day in the World, inaugurated yesterday at the Farnesina Palace in Rome. Dedicated to the theme “Italy: Land of Enterprise, Sea of Excellence”, the 2026 edition focuses on the sea, water sports and the related industries, with an eye towards the America’s Cup in Naples in 2027.
Among those attending the ceremony were the Minister of Foreign Affairs and International Cooperation, Antonio Tajani; the President of the Italian Sailing Federation, Francesco Ettorre; the President of CONI, Luciano Buonfiglio; and the CEO of Sport e Salute, Diego Nepi Molineris. Representing Luna Rossa were the team’s CEO, Max Sirena, and athletes Alice Linussi and Ruggero Tita.
«On behalf of the entire team, I would like to thank everyone for this recognition, which is a great honour for us», said Max Sirena. «Sport is founded on values that we have always shared: inclusivity, team spirit, merit and respect. Being Ambassadors of Sports Diplomacy means committing ourselves to promoting these principles, a role that we are pleased to accept and that we will carry forward responsibly throughout our America’s Cup campaign in Naples in 2027».
«Sports diplomacy has now become an integral part of Italian foreign policy. Over the past three years, we have built a structured, concrete and operational system», said Minister Tajani. «Since 2024, we have provided sport with a dedicated coordination framework. Today, thanks to our network of 313 offices abroad, athletes, major events, federations and businesses are all powerful tools for promoting Italy. We have brought together Italy’s sporting and business excellence, creating a platform in which sport is consistently combined with the economy, culture, language, peace, talent attraction and the internationalisation of businesses».
During the event, “Eolia” was presented – one of the new promotional projects designed to showcase excellence linked to the sea and sailing – consisting of an immersive experience aboard a range of boats, including Luna Rossa.
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At this link you can find updated media materials for Luna Rossa, including photos and videos of the boats, the sailing team and CEO Max Sirena.